Reverend Guitars:
“Crafted to Inspire” Campaign

Objective: Reinforce Reverend Guitars’ brand perception as a creator of one of a kind instruments to simultaneously boost engagement with current consumers and win with prospects seeking artfully constructed instruments that will aid in their creative process.

Insight: Reverend Guitars consumers value the craftsmanship and artistry that is involved in the creation of their signature electric guitars. Between the unique visual and sonic identities of each instrument, their guitars are perceived as a work of art to consumers. The sentiment that the Reverend guitar serves as a companion for musicians on their creative journey strongly resonates.

Strategy: Focus on messaging that leans into the artistry of crafting Reverend Guitars, employing copy and imagery that creates parallels with the artistic process musicians experience when creating music. Establish Reverend Guitars as the premier instrument for facilitating the artistic process and possibly even inspiring the musician in their art from the start.