Introduction

As a Proposal Specialist, Strategist, and Copywriter, I leverage meticulous attention to project details, insightful analysis of consumer behavior, and creative design to craft compelling narratives, devise forward-thinking strategies, and engage diverse audiences. I specialize in combining the three disciplines when constructing visually compelling proposals that stand out from the competition, establish an emotional connection with clients, and create a trustworthy reputation through the use of authentic, yet persuasive language.

I believe the key to a successful pitch is ensuring that the project plan closely aligns with the client’s business objectives, while infusing creatively insightful, forward-looking POVs that are tailored to the client’s respective industry. This approach has connected with high profile clients across industries including Healthcare, Travel, Fashion, Luxury, Media, CPG, Food & Bev, Tech, Financial Services and has won on a wide range of project bids.

My passion for social psychology and consumer behavior was first sparked when I became aware of the field during my studies in marketing at Fordham University’s Gabelli School of Business. After commencing my professional career in the financial services industry, I returned to academia, earning my M.A. in Social and Consumer Psychology from NYU and graduating as an M.A. scholar. I further honed my research and copywriting skills at a number of custom research and brand consultancy agencies, while exploring my passion for consumer psychology through journalism for several reputable publications.